Two Words


The two words are: “FOX NEWS”

If you are a liberal, please allow me to share some facts about Fox News.

Fox News is one of the most successful networks on cable/satellite. That is correct, on cable/satellite, not just cable/satellite news. That includes all cable/satellite channels. It is by far the most successful cable/satellite news network with more viewers than CNN and MSNBC combined. CNN has made some changes that stopped their deteriorating viewer numbers while MSNBC’s decline continues unabated, much to NBC’s  distress.

Viewer numbers change based on special events like presidential debates, but on an average night CBS news will have 5.5 million viewers, NBC 5.2, ABC 4.1 and they are not growing. Fox will have 3.1 to 3.3 and growing. The significant points here are that Fox is only about 20 years old and you have to pay a monthly fee to view it on Dish or a similar network. In some cases this fee is significant and in some rural areas access is limited. ABC, CBS, and NBC have been around since the beginning of broadcast TV and if you have a working antenna system they are free.

Fox has by far the largest, most diverse, overall most qualified, most experienced and consequently the most highly compensated professional staff in the business. Many are New York Times “best selling authors” and contribute substantially to a variety of charities. Examples are Bill O’Reillly who raises millions of dollars for charities like the Track Chairs for Disabled Veterans group, Greta Van  Susteren  who was recruited from CNN in the late 1990’s,  just celebrated  the broadcast of her 3500 th. show and funds an orphanage in Africa where she is known as Mama Greta. Dana Perino who was raised on a ranch in Colorado, rose up to become the Senior Press Secretary for president George W Bush and volunteers on the annual hospital ship trips to Africa. Many were also very successful attorneys, some having clerked at the Supreme Court, like Megyn Kelly. And Kimberly Guilfole, whose parents were immigrants. She is Irish Puerto Rican. Her mom died when she was young and she had to help raise her younger brother while working her way through high school, college and law school. After law school she became a highly regarded federal prosecutor in San Francisco. There are many stories like these among the Fox News staff, and that does not even include the Fox Business staff, which is equally amazing!

Most of the host are not registered Republicans. They are registered Independents or Libertarians. A small number are Liberals, but most, unlike many Liberals do not wear their “feelings on their sleeve”. They work at being professional.

In the overwhelming majority of the discussions on almost all the topics there are always both sides of the issue represented, with equal time given to both. In most cases the hosts are equally intense when questioning whoever is representing either side of the issue(s) being discussed when they feel their researched facts are being distorted. Facts researched and documents by an extensive research staff referred to as the “Brain Room” which seems to be working 24/7.

So how does Fox afford all this and continue to grow? It is simple math.  It is due to its GRP”s (gross rating points). That is the standard used to determine the prices all media, print and broadcast, can charge for advertising.  Gross rating points are calculated by “reach times frequency”, how many potential customers will see or hear the advertising and how many times will they be exposed to it during a specified media run? The more GRP’s a potential advertiser wants to buy in a specific demographic the more it cost.  With Fox’s broad reach and expanding demographics, which are easier to define with cable/satellite it can raise more revenue than most of its competitors.

OK, Still with me? Come back for Blog Post # 3 for even more information as to why you should stop listening to your biased and uniformed friends, use both sides of your brain and watch Fox News, at least periodically.


Left Brain Versus Right Brain Blog Post 1

Left Brain Versus Right Brain Blog post #1

How do you process and react to certain information or stimuli? Are you more “left” or “right” brain? I recently had a very interesting, lengthy conversation about this with some good friends, and then one who is a lifelong, liberal psychologist and psychology professor and about how it contributed to his liberal views.

The conversation began with me and some of the other members of what I refer to as the “old codgers club” at the gym one morning. We were “debating” how liberal people could so adamantly and, much of the time, angrily defend their position on a topic when it seemed to be a position totally devoid of facts. I made the observation that it did not seem logical to me, to which another person suggested it was a “left brain” versus “right brain” issue.

After some thought I decided to test the theory with the psychologist mentioned above, who is also a member of the “old codgers club” and have some Conservative versus Liberal fun with him in the process. I began the conversation by asking him which side of the brain contained the ability to make the most logical and rational decisions? He thought for a minute and then explained that he should know that but always seemed to get it wrong. I immediately moved in to spring my clever joke on him and explained that several of us had come to the conclusion that Liberals had less functioning on that side of the brain versus we Conservatives. Being the funny guy that he is he immediately turned the heat back on me by saying that he had always acknowledged that to be a liberal he could not think very logically.

Here’s a quick overview of how the brain processes information.

Basic Characteristics of Left and Right brain:

In general, the left and right hemispheres of our brain process information in different ways. While we have a natural tendency towards one way of thinking, the two sides of our brain work together in our everyday lives. The right brain of the brain focuses on the visual, and processes information in an intuitive and simultaneous way, looking first at the whole picture then the details. The focus of the left brain is verbal, processing information in an analytical and sequential way, looking first at the pieces then putting them together to get the whole. Left brain thinking is verbal and analytical. Right brain is non-verbal and intuitive, using pictures rather than words..



So, why am I posting this information? It has to do with the two words that the sight or sound of make many liberals become “unhinged”.


Come back for my next blog post (# 2) for much more information.